Online platforms and digital advertising: Market study interim report

pages (glossary included)

CMA, here.

• Appendix A: The legal framework 
• Appendix B: Summary of responses to our statement of scope 
• Appendix C: Market outcomes 
• Appendix D: Profitability of Google and Facebook 
• Appendix E: The role of data 
• Appendix F: Consumer control over data collection 
• Appendix G: Summary of research on consumers’ attitudes and behaviour 
• Appendix H: Intermediation in digital advertising 
• Appendix I: Potential practices to be tackled through a code of conduct 
• Appendix J: Potential interventions in general search 
• Appendix K: Potential interventions in social media 
• Appendix L: Potential approaches to improving personal data mobility (
• Appendix M: Potential interventions in digital advertising 
• Glossary