What if the iPhone had never arrived?

TechCrunch, here.

The Counterfactual Analysis in EU Merger Control

D. Geradin, I. Girgenson, here.

Use of Dominance, Unlawful Conduct, and Causation Under Section 36 of the New Zealand Commerce Act: A U.S. Perspective

J. Cross, J. Richards, M. Stucke, S. Weber Waller, here. 

The Counterfactual Method in EU Competition Law: The Cornerstone of the Effects-Based Approach

D. Geradin, I. Girgenson, here.

Counterfactual Tests in Competition Law

C.Veljanovski, here.