The great intellectual property trade-off

T. Harford, here. 

UK High Court on Plain Packaging

"The" Expert

Here.
Worthwhile read for your week-end.

Read also here.



"I earn a living fronting an organization that kills one thousand two hundred human beings a day; twelve hundred people. We're talking two jumbo jet plane loads of men, women, and children. I mean there's Attila, Genghis, and me, Nick Naylor the face of cigarettes, the colonel Sanders of nicotine. This is where I work, the Academy of Tobacco Studies. It was established by seven gentlemen you may recognize from C-Span. These guys realized quick if they were gonna claim cigarettes were not addictive they better have proof. This is the man they rely on, Erhardt Von Grupten Mundt. They found him in Germany. I won't go into the details. He's been testing the link between nicotine and lung cancer for thirty years, and hasn't found any conclusive results. The man's a genius, he could disprove gravity."
Thank you for smoking