T. Wu, here.
Thursday, February 26, 2015
Why the Print Catalog Is Back in Style
HBR, here.
"instead of sending every customer his brand’s largest book, he looks for frequent website visitors and asks, 'Can I only send her 50 pages, or 20, as a reminder of, ‘Oh, I’ve got to go to the website’?”
"instead of sending every customer his brand’s largest book, he looks for frequent website visitors and asks, 'Can I only send her 50 pages, or 20, as a reminder of, ‘Oh, I’ve got to go to the website’?”
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Ars Technica, here .
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Here .
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D. Evans, R. Schmalensee, here .
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T. Hoppner, here .
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FAZ, hier .
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Cityam.com, here .
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Industrial Strategy Council, here .