HBR, here.
"instead of sending every customer his brand’s largest book, he looks for frequent website visitors and asks, 'Can I only send her 50 pages, or 20, as a reminder of, ‘Oh, I’ve got to go to the website’?”
"instead of sending every customer his brand’s largest book, he looks for frequent website visitors and asks, 'Can I only send her 50 pages, or 20, as a reminder of, ‘Oh, I’ve got to go to the website’?”