Retractable Technologies, Inc. v. Becton, Dickinson and Co.

ScotusBlog, here. 

Phishing for Phools: The Economics of Manipulation and Deception

R. Shiller, Book Talk, Video here.

Phishing ("an attempt to acquire sensitive information such as usernames, passwords, and credit card details - and sometimes, indirectly, money- often for malicious reasons, by masquerading as a trustworthy entity in an electronic communication").
Phools: not in the Indian sense (flowers in Urdu پھول) - just idiots.