Sepp Barmettler, the Cheese Rebel |
More about the Cheese Union (Käseunion) in A. Thier, Schweizerische Kartellrechtstradition und „more economic approach,“ 621, at 640 ff., here.
Update: I tasted the Sbrinz cheese for the first time after listening to the NPR Podcast. Delicious indeed, and already a competition policy scholar's favourite.