J. Cooper, J. Wright, here.
Monday, January 16, 2017
Trump’s vision for behavioral science in the White House is anyone’s guess
NewYorker, here.
"The President-elect, it turned out, had a gift for the behavioral arts. He intuitively grasped “loss aversion” (our tendency to give more weight to the threat of losses than to potential gains), and perpetually maximized “nostalgia bias” (our tendency to remember the past as being better than it was). He made frequent subconscious appeals to “cultural tightness” (whereby groups that have experienced threats to their safety tend to desire strong rules and the punishment of deviance), and, perhaps most striking, his approach tapped into what psychologists call “cognitive fluency” (the more easily we can mentally process an idea, such as “Make America great again” or “Lock her up!,” the more we’re prone to retain it). Even his Twitter game was sticky: “Crooked Hillary!” “build the wall.”
"The President-elect, it turned out, had a gift for the behavioral arts. He intuitively grasped “loss aversion” (our tendency to give more weight to the threat of losses than to potential gains), and perpetually maximized “nostalgia bias” (our tendency to remember the past as being better than it was). He made frequent subconscious appeals to “cultural tightness” (whereby groups that have experienced threats to their safety tend to desire strong rules and the punishment of deviance), and, perhaps most striking, his approach tapped into what psychologists call “cognitive fluency” (the more easily we can mentally process an idea, such as “Make America great again” or “Lock her up!,” the more we’re prone to retain it). Even his Twitter game was sticky: “Crooked Hillary!” “build the wall.”
Subscribe to:
Posts (Atom)
-
J. Ryan, here .
-
A. Bradford, A. Chilton, and K. Linos, here .
-
Bloomberg, here.
-
PerkinsCoie, here.
-
C. Pattison et al., here.
-
FE, here. That was soon after South Korea's decision to dump its DMA too. Big Tech in Asia is likely celebrating, with Trump's sup...
-
DuckDuckGo, here.
-
ARD, Tagesschau hier.
-
An Indian undertaking filed an antitrust case against Google 15 y. ago and the case is still ongoingFrom this interesting India ASCOLA webinar, hopefully recording available soon. Why was their DMA "frozen"?