O. Guersent, here.
The article has ruffled some feathers, while others of a similar tone have passed unnoticed. It is true, as BEUC writes, the "EU’s guiding principle has been to uphold a competition enforcement standard based on broader values including consumer choice, innovation and quality rather than simply price". However, it must also be acknowledged that in the EU the more economic approach with a very strong "industrial organization flavour" and its laser focus on prices and models (along with the array of consultancies it brings along) remains fairly dominant and has not been directly challenged from a theoretical standpoint as is happening in the US.