Tuesday, August 21, 2012

Embracing Magic

K. Walker, here. #TPIAspen

Quotation from  Magical Patent Policy: "one third of all patent lawsuits now involve software
patents, way out of whack to the relative size of the industry. Software and Internet patents are litigated
eight times more often than other patents. Troll lawsuits cost productive U.S. companies $29 billion in
direct payouts last year, $80 billion a year when you take all costs into account, and more than $500
billion in the years since the Federal Circuit first authorized software patents. Worst of all, wasteful
patent litigation is costing customers real money and real choices in the devices they love.
This happens because software patents too often allow ownership of broad, sometimes trivial ideas. It
should not be this way. It is the execution as much as the idea that often matters in the
marketplace. Facebook wasn’t the first social network -- but it thrived because it executed well. Google
wasn’t first in search, but the way we executed has made our results better."

Quotation from Magical Competition Policy: "we should pay close attention to switching costs and lock-in. Since everyone is competing against
everyone else, consumers, advertisers, and publishers typically have lots of options. But those options
are less useful if walled gardens or proprietary formats make it difficult for users to switch. That’s why
Google created our Data Liberation Front, letting users easily export their data. The inability to move
your data -- like contacts, emails, and web history -- from one service to another can sometimes make
switching more difficult in ways that are bad for consumers and bad for competition."