Crucial, according to the guidance issued by the OFT, is the expected impact of the transaction on consumer welfare. This is established according to three main elements: market size, magnitude of competition lost by the merger, and the likely duration of that loss.
Market size is the sum of all suppliers' annual turnover in the UK in that affected market; where a merger results in several affected markets, the relevant figure will be the aggregate size of all such markets. In case of rapid market growth or decline, this will be taken into account in calculating future market size and importance. "Below the £10 million market size threshold, the OFT would generally consider the market to be of insufficient importance to justify a reference", subject to some caveats:
- very high market concentration and low entry prospects
- evidence of coordination
- the case raises novel issues
- "vulnerable" consumers would suffer a substantial proportion of the likely detriment.
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EC, here . [NotebookLM's own DeepDive here , just for fun] In our Article 19 Report we discussed this and how it could eventually trans...
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In the US, here . I posed the question this morning and received an answer within 30 minutes. That was efficient, thank you!
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Bruegel, here. (Talking about lobbying: Alexandra and Robin should perhaps ask...Who's financing Bruegel, BTW?)
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More PerfectUnion, here.
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The Verge, here .
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