EDPS, here.
"Despite the essential role cloud services play for the deployment of online services, EU consumers still do not seem to fully trust cloud-based services...As a result, finding privacy-friendly solutions for cloud computing services represents one of the main challenges for online platforms... Boosting research and marketing of solutions increasing transparency and user's control over their data (such as “personal data management systems”) is essential to offer a higher level of protection and thus increasing users' trust.
"Despite the essential role cloud services play for the deployment of online services, EU consumers still do not seem to fully trust cloud-based services...As a result, finding privacy-friendly solutions for cloud computing services represents one of the main challenges for online platforms... Boosting research and marketing of solutions increasing transparency and user's control over their data (such as “personal data management systems”) is essential to offer a higher level of protection and thus increasing users' trust.