CMA, Press Release here.
Final Report, here.
Selection of essential Annexes:
- B: summary of responses to our interim report consultation, here;
- E: ecosystems of Google and Facebook, here;
- F: the role of data in digital advertising, here;
- G: the role of tracking in digital advertising, here;
- H: default positions in search, here;
- I: search quality and economies of scale, here;
- J: Facebook Platform and API access, here;
- K: consumer controls over platforms’ data collection, here;
- L: summary of research on consumers’ attitudes and behaviour, here;
- M: intermediation in open display advertising, here;
- N: understanding advertiser demand for digital advertising, here;
- Q: exploitation of market power, here;
- R: fees in the adtech stack, here;
- T: our approach to assessing data remedies, here;
- U: supporting evidence for the code of conduct, here;
- V: assessment of pro-competition interventions in general search, here;
- W: assessment of pro-competition interventions in social media, here;
- X: assessment of pro-competition interventions to enable consumer choice over personalised advertising, here;
- Y: choice architecture and Fairness by Design, here;
- Z: assessment of potential data-related interventions in digital advertising markets, here;
- ZA: assessment of potential pro-competition interventions to address market power in open display advertising, here.
Jigsaw Qualitative Research Report, Digital Advertising Services, here.
Final Report, here.
Selection of essential Annexes:
- B: summary of responses to our interim report consultation, here;
- E: ecosystems of Google and Facebook, here;
- F: the role of data in digital advertising, here;
- G: the role of tracking in digital advertising, here;
- H: default positions in search, here;
- I: search quality and economies of scale, here;
- J: Facebook Platform and API access, here;
- K: consumer controls over platforms’ data collection, here;
- L: summary of research on consumers’ attitudes and behaviour, here;
- M: intermediation in open display advertising, here;
- N: understanding advertiser demand for digital advertising, here;
- Q: exploitation of market power, here;
- R: fees in the adtech stack, here;
- T: our approach to assessing data remedies, here;
- U: supporting evidence for the code of conduct, here;
- V: assessment of pro-competition interventions in general search, here;
- W: assessment of pro-competition interventions in social media, here;
- X: assessment of pro-competition interventions to enable consumer choice over personalised advertising, here;
- Y: choice architecture and Fairness by Design, here;
- Z: assessment of potential data-related interventions in digital advertising markets, here;
- ZA: assessment of potential pro-competition interventions to address market power in open display advertising, here.
Jigsaw Qualitative Research Report, Digital Advertising Services, here.
M. Vestager, 
