Wednesday, January 25, 2017

Hollywood Anti-Trust Probe in Europe Might Be Softened, Commissioner Vestager Hints

Variety, here

Google Privacy-Policy Change Faces New Scrutiny in EU

WSJ, here and here.

President Trump Told That Strong Copyright Laws Are in His Interest

TorrentFreak, here

Hinweise zum Preisbindungsverbot im Bereich des stationären Lebensmitteleinzelhandels

Bundeskartellamt, hier

Guidelines on the protection of individuals with regard to the processing of personal data in a world of Big Data

Council of Europe, here

Rise of the Digital Regulator

R. Van Loo, here

Competition Law Risk

CMA and IRM, here

Antitrust Policy for a New Administration

M. Ohlhausen, here

General Opinion on the EU Copyright Reform Package

European Copyright Society, here

Tuesday, January 24, 2017

Avoiding disqualification: advice for company directors

CMA, here

Kartellgesetz-Novelle stößt bei Experten auf ein geteiltes Echo

Deutscher Bundestag, hier

TransAlgo : une plate-forme scientifique pour juger de la transparence des algorithmes

Sciencesetavenir, ici

Portugal Asks European Court To Determine What Criteria Are Required For Discriminatory Pricing To Be An Abuse Under Article 102 TFEU

EU-competitionlaw.com, here

Google, Mobile And Competition: The Current State Of Play

B. Edelman, here

Competition Law and Big Data: Do Competition Authorities Know How To Do It?

A. Lamadrid, S. Villiers, here

EC seeks feedback on commitments offered by Amazon in e-book investigation

Press release, here

BMW changes policy on car comparison sites following CMA action

CMA, here

Thursday, January 19, 2017

The Silver Lining Of Anti-Globalism Might Be The Creation Of A True Digital Economy

D. Rushkoff, here

GDPR and accountability (for accountants)

E. Denham, here.

AI: Aufstieg der Computer-Gehirne

FAZ, hier

EC welcomes steps taken by Amazon/Audible and Apple to improve competition in audiobook distribution

Press Release, here.

(Investigation opened in Germany the 16 November 2015: that was quick!)

Economics in Antitrust Enforcement and the Private Benefit of Scholarly Commentators

J. Broulik, here.

This almost 6-year old post is still rather apropos, if I may.

MIT Media Lab to participate in $27 million initiative on AI ethics and governance

MIT News, here

Access to data and competition

Interview with A. Mundt, here

Artificial Intelligence at WEF17

Video here.


"the market is not the right way to make certain decisions"
"most engineers don't even know why governments exist"
"a corporation is a kind of AI, already "

Transparency and Trust in the Cognitive Era

IBM, here

The distributed future is personal

D. Searls, here

Mallinckrodt Will Pay $100 Million to Settle FTC, State Charges It Illegally Maintained its Monopoly of Specialty Drug Used to Treat Infants

FTC, here.

Wednesday, January 18, 2017

Artificial Intelligence: Balancing Opportunity and Responsibility

WEF17, Accenture, Video here.

WEF Davos: Who Will Own The Knowledge Produced From “Our” Data By Machines?

IP-Watch, here.

On technology and competition

Interview with W. Allan, here.

Why Is Everyone Talking About Algorithms?

DiscoverSociety, here

Une intelligence artificielle globale et agnostique peut-elle exister ?

Numerama, ici

App Store app prices to rise in the UK by >25% following Brexit exchange rate fluctuations

9to5mac, here

Qualcomm allegedly bribed Apple into not making a WiMAX iPhone

TheVerge, here

Trump, Corporatism, and the Dearth of Innovation

E. Phelps, here

VW Diesel Rigging Compared to Horse-Meat Lasagna by Court

Bloomberg, here

Tuesday, January 17, 2017

FTC Charges Qualcomm With Monopolizing Key Semiconductor Device Used in Cell Phones

FTC,  here. Qualcomm's response here.

Five things you should know about Charles Dickens and copyright law

Trademarkandcopyrightlawblog, here

Your research can help the FTC protect consumers

L. Cranor, here

Drugmakers Manipulate Orphan Drug Rules To Create Prized Monopolies

KHN.org, here

L'usine du futur

CIGREF, ici

Devices sprout ears

The Christian Science Monitor, here

New approach needed to tackle rising drug prices

OECD, here

Proposal for a Regulation on Privacy and Electronic Communications

EC, Presentation here

Kartellsünder zahlen Bahn 400 Millionen Euro

Rp-online.de, hier

Pokémon Go generated revenues of $950 million in 2016

VentureBeat, here

Monday, January 16, 2017

The Missing Role of Economics in FTC Privacy Policy

J. Cooper, J. Wright, here

Trump’s vision for behavioral science in the White House is anyone’s guess

NewYorker, here.

"The President-elect, it turned out, had a gift for the behavioral arts. He intuitively grasped “loss aversion” (our tendency to give more weight to the threat of losses than to potential gains), and perpetually maximized “nostalgia bias” (our tendency to remember the past as being better than it was). He made frequent subconscious appeals to “cultural tightness” (whereby groups that have experienced threats to their safety tend to desire strong rules and the punishment of deviance), and, perhaps most striking, his approach tapped into what psychologists call “cognitive fluency” (the more easily we can mentally process an idea, such as “Make America great again” or “Lock her up!,” the more we’re prone to retain it). Even his Twitter game was sticky: “Crooked Hillary!” “build the wall.”

Ces avantages majeurs que détient Amazon par rapport à ses concurrents Google et Apple en matière d’innovation

F. Marty, ici (et ici). 

Facebook to roll out fake news tools in Germany

BBC, here

Why Los Angeles made an Alexa skill, and what the city wants to do with it

VentureBeat, here

European Commission finally admits their copyright proposal would levy a link tax for articles shared on social media

OpenMedia, here

6 areas of artificial intelligence to watch closely

N. Benaich, here

Microsoft-Chef Nadella: Künstliche Intelligenz ist eine demokratisierende Technik

Heise.de, hier

What if we could reimagine copyright?

 R. Giblin & K. Weatherall, here

Friday, January 13, 2017

#makeantitrustexcitingagain


"So to you, our dear readers who took the time to join this endeavor, we thank you. Few get excited about antitrust anymore. But apathy has a price. We cannot assume that the digitized hand will always protect our welfare. It is ultimately up to us to start asking our elected officials and agencies what they are doing to prevent these scenarios from happening." 

Updated Antitrust Guidelines for the Licensing of Intellectual Property

FTC, DOJ, here.

(Still "curiously unhelpful", at first glance).

Bornes pour voitures électriques : l’Open Data devient la règle, sauf pour les données en temps réel

NextImpact, here

A Future That Works: Automation, Employment, and Productivity

McKinsey, here

The Watchers: Assaults on privacy in America

J. Shaw, here

“OK Facebook”—Why stop at assistants? Facebook has grander ambitions for modern AI

ArsTechnica, here

Artificial Intelligence - Law, Policy, & Ethics eJournal

Here

Turkish Competition Authority fines Booking.com

Dailysabah, here

Autonomy and the Collection of Personal Data: Measuring the Privacy Impact Google’s Privacy Policy Change

J. Cooper, here.

A User-Centered Perspective on Algorithmic Personalization

A. Lange,  R. Coen, E. Paul, P. Vanegas, G. Hans, here

Statement on Algorithmic Transparency and Accountability

Association for Computing Machinery, here.  

Software Copyright Litigation After Oracle v. Google

J. Band, here

U.S. appeals court revives Apple App Store antitrust lawsuit

VentureBeat, here.

Thursday, January 12, 2017

Global Risks Report 2017: Emerging Technologies

WEF, here

New rules for robots backed by European Parliament committee

Out-law.com, here

A course for these troubled times: Calling Bullshit in the Age of Big Data

C. Bergstrom and J. West, here

Europe’s Data Marketplaces – Current Status and Future Perspectives

IDC, Open Evidence for the EC, here

EPA: Fiat Chrysler diesels have illegal software to thwart emissions controls

ArsTechnica, here

Bayer says had productive meeting with Trump over Monsanto deal

Reuters, here

Bundeskartellamt verhängt Bußgelder wegen vertikaler Preisbindung bei Möbeln

Bundeskartellamt, hier. Fallbericht hier.

"Teilweise ergänzt wurde die Praxis um spezielle „Spielregeln“ für den OnlineHandel, deren formuliertes Ziel es war, ein festes und stabiles Preisgefüge am Markt durchzusetzen und deren Einhaltung überwacht und mit dem Mittel der Androhung und Umsetzung von Liefersperren bzw. der Kündigung der Liefervereinbarung durchgesetzt wurde."

France’s ‘right to disconnect’ is a nice idea, but it’s also pretty vague

TheVerge, here

The Problem with Legacy Ecosystems

M. Wessel, A. Levie, R. Siegel, here

Enter the Data Economy

EPSC Strategic Notes, here.

Amazon changes pricing practices and pays $1.1 million to settle price advertising case

Competition Bureau, here

Flying cars: transforming a dream into reality

WIPO Magazine, here

Data-Driven Discrimination at Work

P. Kim, here

The demand for AI is helping Nvidia and AMD leapfrog Intel

TheVerge, here

Nobel Laureates: Eliminating Rent Seeking and Tougher Antitrust Enforcement Are Critical to Reducing Inequality

Promarket, here

Wednesday, January 11, 2017

Who’s responsible for building trust with personal data?

Nesta, here

Windows 10 et vie privée : un nouveau panneau de contrôle en préparation

CNetFrance, ici

Datenschützer schliesst Sachverhaltsabklärung zu Windows 10 ab

Eidgenössischer Datenschutz- und Öffentlichkeitsbeauftragter (EDÖB), hier

Paid Internet advertising in the EU

Eurostat, here

Android, iOS and Market Power – What Does Mobile Platform Competition Really Look Like? – Part Ii

Project-disco.org, here

How Your Medical Data Fuels a Hidden Multi-Billion Dollar Industry

Time, here

‘AI-powered’ is tech’s meaningless equivalent of ‘all natural’

TechCrunch, here

Privacy in Mobile Devices and Web-Applications

DG-JRC, here (p. 36 ff.). 

Mobile Apps Study

FPF, here

Tuesday, January 10, 2017

The Constitution Says Nothing About Behavioral Economics

WSJ, here

Why Fake News Is An Antitrust Problem

Forbes, here

The impact of artificial intelligence on the travel industry

Econsultancy, here

Data capitalism is cashing in on our privacy . . . for now

FT, here

Behavioural Insights at the United Nations

UNDP, here

EU proposes rules allowing media companies to freeze out ad blockers

FT, here

Proposal for a Regulation on Privacy and Electronic Communications

EC, here

Daten in Österreich

iab-austria.at, hier

Communication on Building a European Data Economy

EC, here; Commission Staff Working Document (49 pp.), here

Most Exponential Law Firms 2025

R. Talwar, A. Whittington, here

France does not currently need the new 3D printing laws that parliament is considering, say experts

Out-law.com, here

What if the iPhone had never arrived?

TechCrunch, here.

‘Alexa, are voicebots taking over?’

VentureBeat, here.

Top Economists Grapple With Public Disdain for Initiatives They Championed

WSJ, here

The mind-blowing AI announcement from Google that you probably missed.

freeCodeCamp, here and here

Monday, January 09, 2017

The Humans Working Behind the AI Curtain

HBR, here

Behavioural economics – a critique of its policy conclusions

P. Booth, here

Flight Centre: Australian High Court finds agent competed with principal and breached cartel laws

J. Clarke, here

Take Me to Tomorrowland: The Cloud, Big Data, and the Internet of Things

V. Mosco, Video here

European civil law rules in robotics

EP, Study, here

I have seen the future: Alexa controls everything

ArsTechnica.co.uk, here

F.B.I. Arrests Volkswagen Executive on Conspiracy Charges in Emissions Scandal

NYTimes, here

Regard d’un prix Nobel d’économie sur la politique concurrentielle

T. Schrepel, ici

Why go long on artificial intelligence?

N. Benaich, here

Deezer Hires Facebook, Spotify Managers to Fight Bigger Rivals

Bloomberg, here

Data Could Be the Next Tech Hot Button for Regulators

NYTimes, here

Uber Extends an Olive Branch to Local Governments: Its Data

NYTimes, here

What does 2017 hold for open data initiatives?

TheGuardian, here

EC-Karten-Kartell kommt vor den Kadi

Bargeldlosblog.de, hier

Friday, December 23, 2016

Tuesday, December 20, 2016

New York Appeals Court Rules No Public Performance Rights in Pre-1972 Sound Recordings

HollywoodReporter, here

Discrimination by algorithm: scientists devise test to detect AI bias

Theguardian, here

Übernahme von LinkedIn durch Microsoft: 26 Mil­li­arden Dollar-Daten

lto.de, hier

L'IA est plus artificielle que réellement intelligente, la raison pour laquelle elle est si vulnérable

Linc, ici

Thinking Outside the Blocks

BCG, here

How to Force Our Machines to Play Fair

QuantaMagazine, here.

What IoT players can learn from software monetization

Deloitte, here

Amazon launches Amazon Pay Balance in bid to increase cashless transactions

LiveMint, here

Qualité des données client : le maillon faible de votre transformation numérique ?

LesEchos, ici.

Commission alleges Facebook provided misleading information about WhatsApp takeover

Press Release, here

Microsoft’s plan to use machine learning to improve eyecare in India

TechCrunch, here

Cost benefit analysis of changes to the Copyright Act 1968 (Fair Use)

Ernst & Young for the AU Department of Communications and the Arts, here

Tom Friedman: The internet is an 'open sewer’

Recode, Podcast here

The limits of parental consent in an algorithmic world

Blogs.lse.ac.uk, here

First take on the leaked e-Privacy Regulations

ORG, here

Kongress "Love and Sex with Robots": Menschen, Maschinen, große Gefühle

Heise.de, hier

Among Nature's 10: The founder of an illegal hub for paywalled papers

Nature.com, here

CWD, Privacy Rights Clearinghouse File Complaint Over Google/Doubleclick Privacy Pledge

Here

Intellectual Property Arrangements: Inquiry Report

Productivity Commission, here

Verbraucherrecht 2.0

Sachverständigenrat für Verbraucherfragen, hier.

Monday, December 19, 2016

Joint Strategic Plan on Intellectual Property Enforcement (FY 2017-2019)


The Office of the Intellectual Property Enforcement Coordinator, here.

Big Data and The Great A.I. Awakening. Interview with Steve Lohr

R. Zicari, here.

Data and Analytics Strategy Predictions Through 2021

Blogs.Gartner, here.

Designing Competitive Markets for Industrial Data - Between Propertisation and Access

J. Drexl, here.

Amazon wants to cut out the middleman and book freight directly with an app

ArsTechnica, here

'My Other Bag' Appeal Not Looking Promising for Louis Vuitton

TheFashionLaw, here

Joint Committee Discussion Paper on the Use of Big Data by Financial Institutions

EBA, EIOPA, and ESMA (the ESAs), here.

Standards project addressing data privacy processes and methodologies

IEEE Standards Association, here

Landscaping study on Standard Essential Patents (SEPs)

IPlytics, here

Transparency, Predictability, and Efficiency of SSO-based Standardization and SEP Licensing

CRA for the EC, here

Actavis Targeted by U.K. for Raising Drug Price by 12,000%

Bloomberg, here

Yahoo would be liable to pay an $198m fine were GDPR already enforced

Cityam.com, here

Evernote backs off from controversial privacy policy changes, says it 'messed up'

PCWorld, here

Labour wants tech firms like Google and Facebook to disclose what's under the hood

BusinessInsider UK, here

Building digital trust: The role of data ethics in the digital age

Accenture, here

Study on Big Data in Public Health, Telemedine and Healthcare

EC, here

Alleged Aid to Apple

Decision, C(2016) 5605 final, here

Germany-wide consortium of research libraries announce boycott of Elsevier journals over open access

BoingBoing, here

Protection of press publications concerning digital uses: Unnecessary, undesirable, unclear, unlikely to be effective

UK IP Scholars, here

UN General Assembly Resolution: TRIPS Flexibilities, High-Level Panel On Medicines Access

IPWatch, here

So what does it really mean to be a world-leading competition and consumer agency?

CMA, here

The Whatchamacallit Economy

NYTimes, here

How Much of Health Care Antitrust is Really Antitrust?

S. Weber Waller, here

Does Antitrust Have A Role to Play in Regulating Big Data?

D. Sokol, R. Comerford, here

Effects Analysis in Abuse of Dominance Cases in China – Is Qihoo 360 v Tencent a Game-Changer?

A. Emch, here

Individual Sanctions for Competition Law Infringements: Pros, Cons and Challenges

Concurrences, here

Private Enforcement of EU Antitrust Law and its Relationship with Public Enforcement: Past, Present and Future

W. Wils, here

Exploitative Abuses of Intellectual Property Rights

H. First, here

Access Barriers to Big Dta

D. Rubinfeld, M. Gal, here

How Do App Stores Challenge the Global Internet Governance Ecosystem?

V. Almeida, D. Doneda, C. Rossini, here

Are eBay sellers the ultimate customer, or the ultimate consumable?

M. Sag, here

The Privacy Tools Project

Harvardmagazine, here

How Search Engines Are Killing Clever URLs

TheAtlantic, here

Why you should be afraid of Google’s expansion into hardware

VentureBeat, here

Kartellamt fordert mehr Verbraucherschutz im Netz

Heise.de, hier

Wednesday, December 14, 2016

ClickClickClick : l’étrange site web qui révèle ce que vos clics disent de vous

Cnetfrance.fr, ici

Mind over matter: is scarcity as much about psychology as it is economics?

Bank Underground (Bank of England), here

Loyauté des plateformes, d’accord, mais loyauté à quoi ?

Rue89.nouvelobs.com, ici

Entwurf der ePrivacy-Verordnung: Erste Anmerkungen

DeLegeData, hier

Accélérer ensemble la transformation numérique de nos économies

Conférence numérique franco-allemande, ici.  

Mobile phones are transforming Africa, where they can get a signal

TheEconomist, here

Competition cartel settlement decision annuled by Court

Case T‑95/15, here.

Microsoft debuts brilliant Cortana SDK strategy

Searchengineland, here

US privacy rules stir confusion

TheHill, here

Leaked: Draft EU Commission Communication on the Data Economy

Here

U.S. Files First Charges in Generic Drug Price-Fixing Probe

Bloomberg, here

Banks Listen in on Phone Calls to Discover the Best Traders

Bloomberg, here

Should Google Search be subject to the Rule of Law? Absolutely! (Google v Equustek)

Hughstephensblog, here

Preisabsprachen: China kündigt Strafe gegen amerikanischen Autohersteller an

FAZ, hier

Drones mean business

Deloitte, here

How Microsoft and LinkedIn Can Make This Expensive Deal Work

Bloomberg, here

Searchmetrics Google ranking factors study says content gaining while links losing in importance

Searchengineland.com, here

Australian Competition and Consumer Commission v Flight Centre Travel Group Limited

High Court of Australia,  B15/2016, here.
ACCC's Press Release, here

Microsoft is bringing Cortana to fridges, toasters, and thermostats

TheVerge, here

The EU Pass-On Study

P. Hitchings, here

IEEE puts out a first draft guide for how tech can achieve ethical AI design

TechCrunch, here.
ETHICALLY ALIGNED DESIGN here

What is your experience in trading on online platforms?

EC, Survey, here

Patent Challenge Clauses: A New Antitrust Offense?

M. Gal & A. Miller, here

Monday, December 12, 2016

European Commission fines rechargeable battery producers €166 million in cartel settlement

EC, here

Foundem Response to Google Nov 2016 Blog

Foundem, here

Zur Frage des „Eigentums“ an Daten und Informationen

Deutscher Anwaltverein, hier

Commercial sites must check all their links for piracy, rules Hamburg court

ArsTechnica, here

IoT Security: The Darkest Cloud Yet is Coming

IoTI, here

Linkhaftung 2.0 – Erläuternde Hinweise zu der drohenden Paranoia um das Urteil des LG Hamburg

C. Ulbricht, hier

Datenschutz-Niveau darf nicht abgesenkt werden

VZBV, hier

AT&T’s CEO just made an important promise to his rivals

WashingtonPost, here

With LinkedIn, Microsoft Looks to Avoid Past Acquisition Busts

NYTimes, here

Inside the secret meeting where Apple revealed the state of its AI research

Qz.com, here

You Won’t Believe All the Personal Data Facebook Has Collected on You

L. Kim, here

German judges explain why Adblock Plus is legal

ArsTechnica, here

The Economy’s Hidden Problem: We’re Out of Big Ideas

WSJ, here

Golpe de Airbnb en Cataluña: la Generalitat no podrá multarla por "ilegal"

ElConfidential, aquì.

Tribunal orders CCI to probe Uber for alleged dominance abuse

LiveMint, here

LG Hamburg will Rechtmäßigkeit seiner Online-Inhalte nicht rechtsverbindlich erklären

Heise.de, hier

12 seminal reads on why digital *is* different

Econconsultancy, here

Google Makes So Much Money, It Never Had to Worry About Financial Discipline—Until Now

Bloomberg, here

Thursday, December 08, 2016

Data scientist Cathy O’Neil on the cold destructiveness of big data

Qz.com, here

Pharmaceutical Antitrust: What the Trump Administration Can Do

M. Carrier, here

Excellent, deep series on Uber's Ponzi-scheme economics

BoingBoing, here

Interface between Competition and Intellectual Property Rights: Select Articles

CUTS, here.

Machine learning versus AI: what's the difference?

Wired, here

Design of Search Engine Services: Channel Interdependence in Search Engine Results

B. Edelman, Z. Lai, here

Search engines, big data and network effects

Bruegel, here

Assessing the Operation of Copyright and Related Rights Systems

Cupore, here

Rechtsgutachten zur Kontrolle der Daten bei vernetzten und automatisierten Pkw

vzbv.de, hier

In its new Apple v. Samsung ruling, the Supreme Court has changed how patent damages are calculated

Recode, here

A Monopoly Donald Trump Can Pop

NYTimes, here

Online-Distribution: Hotrec gratuliert Frankreich und Österreich

Hotellerie.de, hier

A Short History Of The Most Important Economic Theory In Tech

FastCompany, here.
Article here (spoiler: no guys on horseback in Texas).

Artificial Intelligence Just Broke Steve Jobs’ Wall of Secrecy

Wired, here

Chipmakers Are Racing To Build Hardware For Artificial Intelligence

FastCompany, here

Der Gebührentrick mit dem Trinkwasser

FAZ, hier

Tuesday, December 06, 2016

What are competition authorities talking about when they talk about big data?

OECD Hearing: Providing help to understand big data analytically

Last week, on a sunny and frosty November day (“Cold frost and sunshine: day of wonder! - Мороз и солнце; день чудесный”), competition authorities gathered at the OECD in Paris with the intention of figuring out analytically what big data could mean for competition enforcement.
In essence, discussions mainly focused on the impact on competition policy of the massive processing and exploitation of private data for commercial gain. While it goes without saying that big data is already significantly affecting business strategies, both on and offline, the question competition authorities are ever warming to is how big data might affect their own competition enforcement activities.

The topic "Big data: Bringing competition policy to the digital era"
was discussed by invited experts from academia and the private sector, followed by contributions provided by BIAC (with a Microsoft representative as ad hoc speaker), Germany, France, the EU (DGCom and EDPS), the United States and the United Kingdom.
The Committee Chair, after noticing that big data for competition authorities was a bit like sex for teenagers (“everybody talks about it, nobody has experienced it, everybody thinks that the others know more about it than this"), warned the distinguished attendees that views on this subject tended to be quite polarized, also due to the novelty of the economic and legal questions raised. Despite a few genuinely irreconcilable views, my understanding was that none of the experts and other contributors would have gone so far as to deny that big data had at least some implications for consumers and competition authorities (“too big an issue to be ignored”). The discussions within the OECD Committee were mainly theoretical, however, as case-related experience by competition authorities is still much limited.  It should also be noted that, while the attention of the Competition Committee and its invited experts was almost entirely focused on the online tracking of activities by users of digitally-enabled services, big data logically comprises also data produced directly by machines (non-personal data). Besides, a series of advances in the area of artificial intelligence and virtual/advanced reality, as well as the increased popularity of the Internet of Things, provide strong indications that the competitive significance of data is reasonably expected to grow in the future. Indeed, we might still be at a comparatively early stage in the transition towards an increasingly, and potentially paradigm-shifting, data-based economy.

What follows is a brief account of the some of the discussions that took place at the hearing, for personal memory and sharing with my students and other patient @wavesblog readers.

What is data in economic terms?

Basically, data can be in input or an output. As an input, or asset, data in digital markets would seem rather on the cheap side in the sense that nowadays there are inexpensive ways to generate and collect data produced by consumers while they are connected to the Internet (“web logs, sensors, etc.”). While firms offering digitally-enabled services get a lot of data almost automatically, data becomes really helpful and valuable “if it can be turned into information, knowledge and action”. This type of data analytics requires investment in complementary assets such as hardware, software, and skilled labour. Arguably, improvements in terms of value extraction (“information, knowledge and action “) are directly related to improvements in software and hardware and not only to improvements in terms of the amount and variety of data that is available.

On the demand side, increasing returns to scale that have attracted much attention in the case of online platforms such as Google and Facebook are so called direct and indirect network effects. Here what matters is share: the firm that has the larger share of users has power, as more users automatically make the digitally-enabled service more attractive relative to another online platform. On the supply side, classic returns to scale are often caused by high fixed costs, entry costs, relatively low marginal costs. In this respect, size is what matters for supply side economies of scale. The cost per unit decreases as the quantity produced increases. That said, the digital economy is characterized nowadays by less fixed costs (thanks to cloud computing, software as a service, freely available productivity tools, etc.). In this scenario, firms can relatively easily enter new markets and scale up their business.

The classic demand and supply side returns to scale are produced almost automatically (“positive feedback loop”). A critical aspect in the world of big data, however, is that it is mainly user generated data which directly helps with product improvement. This specific “return to scale” has also been called a “data network effect”. For instance, the consumer uses a digitally enabled service that is connected to the Internet, like Google Maps. In this case, the user is not only producing the data while using the service so that the supplier of the service can learn, but the user directly produces the data that enables the service and improves it in real time. It could be argued that this is a supply side phenomenon rather than a demand side phenomenon. More specifically, considered from the supply side, it’s not really a network effect but rather a matter of learning by doing, as the cost per unit decreases and quality increases as experience increases. This continuous improvement on the production side would be reminiscent of the Japanese Kaizen, with its focus on constant learning on how to optimise production and how to optimise the characteristics of the product to make it more attractive to user. Experience is particularly relevant for learning by doing: How long firms have been around and what they have learned. As such, this supply side phenomenon known as learning by doing wouldn’t be specific to the data economy but is present in virtually all industries (“companies from all industries have long sought to improve the relevance of their data, in order to inform their decision making, and better serve consumers”). Differently from more traditional returns to scale, this type of positive feedback would require a serious investment and commitment. In particular, learning by doing by online platforms requires data, hardware, software, tools, and expertise.

In this respect, a really intriguing question discussed at the hearing is whether there is something genuinely new going on here. The user is not only producing the data while using the service, from which the online platform can obviously learn, but the user produces the data that directly contributes to the making available of the service and its improvement in real time.
This specific feedback loop might be something peculiar to the data economy, as using the service has an effect not only on the capacity of the firm to improve the service, but on the capacity of the firm to provide it. Thus, using a digitally-enabled service such as Google Maps would have a direct influence on the production of the service, as if by driving a car the user "might make the car production line goes faster". Consumption would thus be intertwined with production, from the demand side to the supply side.

Is there a data barrier to entry?

The fact that data is relatively cheap and available, or that some companies are better than others at utilising data to extract value, would not seem to exclude per se that there might be serious data-related impediments or even barriers to entry.
Conversely, there is no automatic barrier to entry because of  the increasingly importance of data as a parameter of competition.

As seen above, an interesting peculiarity characterizing big data-driven economic sectors is that valuable data is generated by the interaction between the consumer and the digitally-enabled service, that is when the firm is already in the market. In this respect, a distinction should be made between data for entry and data that can  be generated only after entry. This would raise the question about the minimum quantity and variety of data necessary in order to enter the specific big data-driven market (a sort of "minimum efficient scale").

At any rate, there seemed to be general consensus that the attention of
competition authorities should be primarily focused on sectors in which a certain quantity/variety of data is  indispensable for firms and alternative data sources (such as data brokers) cannot be tapped. Future examples of this situation could arise in the world of so called Industry 4.0, i.e. the trend towards the full computerization of manufacturing where machine directly produce and exchange  valuable data.

Should privacy be protected as a component of quality competition?

It is clear to anyone who has been around in the “last 45 years” that competition policy has become quite price-centric. Antitrust is parameterized to assessing short-term price effects in narrowly defined markets. But, as Hayek has been warning, "unlike the position that exists in the physical sciences, in economics and other disciplines that deal with essentially complex phenomena, the aspects of the events to be accounted for about which we can get quantitative data are necessarily limited and may not include the important ones”.

With regard to competition enforcement, it is often the case that quality and innovation concerns that are non-price-related (and therefore not easily quantifiable) are what should really matter in terms of this policy’s exclusive goal, i.e. to make competition processes work best in the interest of consumers.  In this respect, big data could be like a canary in the coalmine, i.e. could serve to expose a crucial weakness in the current antitrust framework.

A more specific question discussed during the hearing is whether privacy can be treated as a parameter of quality competition. In this respect, for instance, privacy degradation (i.e., to demand more data than firms could in a competitive market, or to use data in ways that are contrary to the consumer’s wishes) could come across as an exercise of market power and, possibly, as an abuse of dominant position. The CJEU in ASNEF-Equifax held that “(a)ny possible issues relating to the sensitivity of personal data are not, as such, a matter for competition law, they may be resolved on the basis of the relevant provisions governing data protection”. Based on the Court’s “as such” language, the European Commission seems perfectly entitled to look “at big data and privacy where an antitrust concern may exist”. 

Of course, it is not a matter of incorporating privacy concerns into antitrust analysis as such. Only those product/service characteristics that are important to consumers are likely to be relevant in terms of competition enforcement, as specific practices can only be anticompetitive as long as consumers are negatively affected by them. Therefore, competition authorities have to decide whether consumers affected by the practice under analysis see privacy as a significant factor of quality, and companies compete with each other on this parameter. Thus, with regard to the Google/DoubleClick merger, the US Competition Authority decided that the combination of Google’s user search information with consumer data that DoubleClick was collecting on behalf of the publishers did not enhance Google’s market power in the intermediation market. The Authority also concluded that privacy as an element of quality competition would not have been negatively affected by the merger.

Last March, the German Competition Authority initiated proceedings against Facebook for possible abuse of dominant position. This case attracted much attention during the OECD hearing for its potential significance at the interface between competition policy and data protection. The dominant social network generates data from users on one side of the platform and directly monetizes that data on another side of the platform. The question is whether Facebook is abusing its dominant position by degrading privacy, that is by lowering the quality of the services it provides to its users. In particular, the German Competition Authority is considering whether the possible breach of data protection by Facebook’s terms and conditions of service may also constitute an abuse of dominance under competition law. It was also recalled that Germany’s Bundesgerichtshof sort of “paved the way” by stating that the “use of illegal general terms and conditions by a dominant company can constitute an abuse under the terms of German competition law”. Excessive “data extraction” from consumers is not that much dissimilar from excessive pricing. Of course, this would imply a data collection by the dominant firm going well beyond what is necessary in order to improve the quality of the service and/or lower its costs. In specific cases, identifying harm and distinguishing it from pro-competitive platform and service design can pose significant challenges.

Understandably, some expressed concerns that, by embracing a less price-centric view, competition authorities and courts would daringly depart from traditional, well established economics-based theories of harm. But it is also clear that it would make little sense to stick with traditional theories and tools while markets and competition processes undergo technology-driven “revolutions” (yes, someone actually employed the word).

While it is not yet clear to what extent brand new theories of harm might be needed in order to assess anticompetitive practices in (big) data-driven markets, competition authorities are already reflecting on the need to adapt their enforcement tools to some of the peculiarities of digital markets. Thus, the OECD Competition Commission in 2013 discussed the idea of defining a relevant market based on product quality by replacing the customary SSNIP test (small but significant non-transitory increase in price) with a SSNDQ test (small but significant non-transitory decrease in product quality).

From (big) data to (big) market failures?


It is a well-established fact that many users of online service do not feel in control of their data. If online service providers are not offering the level of data privacy that consumers would appreciate, another way to look at this issue is from a more regulatory perspective. In this regard, it might be helpful to start investigating what could be the current obstacles to well-functioning data privacy competition. Lack of confidence and trust by consumers are a matter of interest also to market regulators, especially if this risks undermining the functioning of digital markets. Thus, for instance, if the maximizing strategy in some digital markets is the creation of confusion, new entrants committed to transparency do not necessarily succeed. In other words, if market incentives for transparency and data privacy are insufficient, a form of procompetitive regulation becomes necessary.

Another type of possible and potentially significant failure of big data-driven markets is that, as seen above, consumers are only partially benefiting from the valuable data that they are producing and that fuels a set of extremely profitable digital services.

Conclusion

Competition authorities' adolescent fascination with big data has quickly matured into full grown interest and analysis. In any event, new theories of harm and enforcement tools will need to be tested on the basis of real cases. Time might be ripe for more competition enforcement on digital markets. 


Fly on the Wall Series, Episode 1

Microsoft’s LinkedIn acquisition approved by regulators, but there’s a catch

VentureBeat, here.

EC approves Microsoft/LinkedIn, subject to conditions

Press Release, here